Despite financial woes, Americans are smiling…and when they smile, they want their teeth looking as bright and white as possible. However, consumers don’t seem to be interested in professional whitening options. According to new research from Mintel, only 10% of those looking for brighter smiles took a seat in the dreaded dentist chair for a professional whitening service. Slightly more than four in 10 respondents (41%) have tried to whiten their teeth in the last 12 months using toothpaste,...